The Swift Group has launched a series of specialised websites to give maximum product information about its new tourer and motorhome ranges.
People visiting the Swift Group website at www.swiftleisure.co.uk are now invited to “view the latest tourer and motorhome microsites” from the home page.
The new microsites cover the following new tourer ranges:
And these new low profile motorhome ranges:
The microsites have been created using specific marketing messages and comprehensive imagery to illustrate the key features of the individual ranges.
All three low profile motorhome microsites, for example, start with a dramatic black and white moving sequence to highlight their sleek low profile outlines.
Meanwhile the Ace tourer microsite focuses on ‘more caravan for your money’, while Sterling talks about ‘light, airy interiors, extra wide appeal’, and Swift features ‘first-class touring at an affordable price’.
Richard White, Swift Group’s marketing director, said: “The microsites enable us to give far more detailed product information on individual ranges.
“From the number of people visiting the sites, it’s quite clear that this is a much more modern and fast way of telling customers everything they need to know about our products.”
The Swift Group is the first tourer, motorhome and holiday home manufacturer in the UK to use microsites as a way of marketing its new ranges for 2007.
The microsites have been created by the White Agency on behalf of the Swift Group.