The NEC Show was an all time record for the Swift Group and an all time record for any single show in the company’s history. Tourer sales were up by a massive 15% on last year's record and exceeded £10.5million.
Swift Motorhome sales showed a massive 34% increase and combined with Bessacarr Motorhomes, Group motorhome sales topped £3million for the first time at any show.
“As we understand attendance for the Show was similar to last year, these sales are particularly encouraging and complete a quartet of record sales at London, Glasgow, Manchester and Birmingham. Part exchanges from competitor brands also showed a significant increase, which leads us to believe that we are not only increasing sales but increasing our share of the market,” Tony Hailey, Swift Group Managing Director commented.